As cities continue to become more expensive a large market exists to cater to the aspirational Gen Z and Millennials (18 - 34) who are seeking effortless and aspirational luxury living at affordable prices.

 

Market pricing for a micro unit or bedroom 10% - 20% below what a comparable studio or 1 bedroom might cost in the neighborhood

 

We believe that prices will continue to rise over time, necessitating denser buildings that provide greater amenities in the building, with smaller residential footprints. Office work will be done not only among peers, but on a more flexible schedule and often from the comfort of one's own home. The home will expand beyond private space to buildings that offer a flow of private and public zones.